The Indian Media and Entertainment (M&E) industry is a sunrise sector for the economy and is making significant strides. Proving its resilience to the world, Indian M&E industry is on the cusp of a strong phase of growth, backed by rising consumer demand and improving advertising revenue.
The media and entertainment industry consists of film, television, radio and print medium. These segments include movies, TV shows, radio shows, news, music, newspapers, magazines, and books.
The Indian Media and Entertainment industry is at critical juncture as it has bounced back post the COVID blip by showing immense resilience, making it imperative to understand what lies ahead over the next decade. Currently valued at ~$27Bn, the industry is witnessing strong growth tailwinds and is poised to grow to become a $55-70Bn industry by 2030. The industry is primed to drive a continuously growing user base, consuming more and more content, through innovations on multiple fronts.
The value of the film industry in India in financial year 2020 was about 183 billion Indian rupees. Estimates for fiscal year 2022, however, showed a growth of 196 percent.
The Media & Entertainment (M&E) industry revenues, at a global platform, are expected to rise from USD 1.8 Tn in 2016 to USD 2.2 Tn in 2021.
Globally, India is the largest consumer of mobile data and the second-largest television market. India is currently the world’s second-largest telecommunications market with a subscriber base of 1.18 bn.
Television industry in households will continue to grow at over 5% till 2025, driven by connected TVs which could cross 40 mn by 2025.
Between 2017 and 2021, Doordarshan and All India Radio across both News and General Infotainment have added a cumulative of more than 15 Million Digital Subscribers on YouTube alone, to reach a current digital subscriber base of 1.73 Crores (17.3 Million).
India has a large broadcasting and distribution sector, comprising approximately more than 800 satellite TV channels. The distribution network consists of 6,000 multi-system operators, around 60,000 local cable operators, 7 DTH operators and many IPTV service providers.
India had a total of 118,239 registered publications consisting of 17,573 in the news category and 100,666 in periodicals.
The Government of India is also accelerating in the growth story of the Indian Entertainment industry by supporting anti-piracy movement and thus, draft Cinematograph Act has recommended strong action against those indulging in piracy.
