Creative Economy is an evolving concept that builds on the interplay between human creativity and ideas and intellectual property, knowledge and technology. Essentially it is the knowledge-based economic activities upon which the ‘creative industries’ are based.
The creative industries – which include advertising, architecture, arts and crafts, design, fashion, film, video, photography, music, performing arts, publishing, research & development, software, computer games, electronic publishing, and TV/radio – are the lifeblood of the creative economy. They are also considered an important source of commercial and cultural value.
In a time of rapid globalization, many countries recognize that the combination of culture and commerce that the creative industries represent is a powerful way of providing a distinctive image of a country or a city, helping it to stand out from its competitors.
India's creative economy is now a $30 billion industry and creative exports were up 20% last year, generating over $11 billion.
With this background, the Indian Chamber of Commerce (ICC) has formed the All India Initiative on Creative Economy (AIICE) to explore the vast opportunities in the Creative Economy space.
Through the All India Initiative on Creative Economy, the Indian Chamber of Commerce aims to not only elevate India's creative industries but also to establish the country as a key player on the world stage. The initiative will bring together stakeholders from various sectors to collaborate on policies, research, and innovative projects that will shape the future of India's creative economy.
