The Indian retail industry stands as a cornerstone of the nation's economy, contributing approximately 10% to the GDP and employing about 8% of the workforce. As of 2025, the sector is valued at over $1.2 trillion and is projected to reach $2.5 trillion by 2035, driven by factors such as urbanization, digital adoption, and supportive policy frameworks.

E-commerce: A Catalyst for Growth

E-commerce has emerged as a significant driver within the Indian retail landscape. In 2023, online retail was valued at $105 billion and is expected to surge to $550 billion by 2035, reflecting a compound annual growth rate (CAGR) of 10%. This growth is attributed to increased smartphone penetration, digital payment solutions, and the convenience of home delivery services. Notably, quick commerce—offering rapid delivery times—has gained traction, with companies like Zepto and Blinkit leading the charge. However, sustainability concerns have arisen regarding the scalability and profitability of such models, especially beyond major metropolitan areas.

Regional Expansion and Consumer Behaviour

The retail sector's growth is not confined to metropolitan hubs; tier II and III cities are emerging as new retail hotspots, contributing over 50% of e-commerce transactions. This shift is accompanied by a narrowing urban-rural spending gap. In 2023/24, non-food expenditures accounted for approximately 53% of per capita spending in rural areas and 60% in urban regions, indicating a convergence in consumption patterns.

Challenges: Inflation and Consumer Spending

Despite the positive trajectory, the industry faces challenges. Persistent food inflation has led to tightened budgets among middle-class consumers, impacting discretionary spending. In November 2024, urban consumption, a key driver of post-pandemic economic growth, showed signs of slowing. Major consumer goods companies reported revenue declines, underscoring the sensitivity of the sector to inflationary pressures.

Investment and Store Expansion

In 2024, the retail sector witnessed the opening of over 750 new stores and raised approximately ₹12,000 crores in funds. The southern and western regions of India led in store openings, with 250 and 210 new establishments respectively. This expansion reflects confidence in the sector's potential, despite economic headwinds.

Future Outlook

The Indian retail industry is poised for substantial growth, with projections indicating a market size of $2.5 trillion by 2035. The organized retail segment is expected to expand its market share from the current 12% to 17-19% within the same period. This evolution will be supported by technological advancements, policy reforms, and a burgeoning consumer base.

In a nutshell, while challenges such as inflation and market saturation in certain segments persist, the Indian retail sector's resilience and adaptability position it well for sustained growth. Stakeholders must navigate these complexities through strategic investments, technological integration, and a keen understanding of evolving consumer behaviours to capitalize on the opportunities within this dynamic market.

Role of ICC

The ICC National Expert Committee on Retail was constituted in 2021 with the aim of addressing key policy, regulatory, and business environment issues relevant to India’s dynamic retail sector.

Major events undertaken in 2024:

  • INDIA LUXE LIFESTYLE FORUM 2024

Services Offered By ICC

Contact Us
Susmmita Das Biswas

Email –

susmmitad.biswas@indianchamber.net

Expert Committee

Chair –

Ms. Kavitha Rao

Partner and MD,

Accenture

Co-Chair –

Mr. Rajib Mukherjee

Assistant Vice President,

Lifestyle International Pvt. Ltd Max Retail Division

Co-Chair –

Ms. Ayushi Gudwani

Founder & CEO

Fable Street Lifestyle Solutions Private Limited

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